Brands & Merch

BRMB become official radio station of Birmingham arenas

By | Published on Thursday 24 June 2010

Birmingham radio station BRMB, now owned by Orion Media, has signed a new deal to be the official radio station of the city’s two big arena venues, the LG Arena just outside the city and the NIA in the middle of it.

Confirming the deal, the Division GM of arena owners NEC Group told reporters: “It’s great news that the LG Arena and The NIA have partnered with BRMB. We run two of Europe’s busiest live entertainment and sports venues, selling over 1.5 million tickets to events annually, offering unique and attractive sponsorship opportunities where brands can interact with passionate audiences experiencing world class events. We believe the partnership will offer both BRMB listeners and fans of live music an opportunity to enjoy even more of their favourite artists and events”.

Orion Media boss Phil Riley added: “We’re thrilled to announce this new partnership and we’re looking forward to working together on a range of exciting new opportunities in the coming months”.

As previously reported, NEC are currently looking for a brand to take naming rights on the NIA arena, similar to tech brand LG’s headline sponsorship of the former NEC Arena as part of a major revamp of the central Birmingham facility.



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