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Digital
BT planning new music service
By CMU Editorial | Published on Thursday 31 March 2011
The dudes at BT want to launch a digital music service; yeah, don’t we all.
And the plan is to make the new service, let’s call it bTunes, available to BT’s 5.5 million broadband customers for free for six to nine months, to convince them that legitimate digital content services are the sound choice for the modern citizen of Planet Pop.
After that free trial period BT customers who wanted to continue to access the music service – which will be a streaming platform I think – will have to pay a subscription fee, added to their broadband bill.
Which all seems nice and dandy, though it seems BT might be expecting record labels to “participate” in the free trial, and presumably that means making their music available at bargain basement rates, or for free, during that period. Though details of BT’s plans are sketchy at best, so don’t quote us on that, will you?
According to The Guardian, talks are ongoing with EMI and Universal Music regarding them licensing bTunes.
