BuzzMedia buys Spin

By | Published on Wednesday 11 July 2012


Web publisher BuzzMedia has confirmed it has bought iconic American music magazine Spin.

BuzzMedia top geezer Tyler Goldman told reporters: “As music consumption continues to grow, there is an enormous demand for deeper context and engagement with thousands of diverse artists. Spin’s category-leading editorial and photographic content provides the added social context that the audience is seeking by identifying, exploring and documenting the trends and scenes that shape music culture. While content is now being consumed across numerous devices, the key for all platforms is the type of great storytelling that Spin provides”.

Meanwhile the boss of Spin Media, Alan Nichols, said: “As our audience has migrated to digital platforms, so too has Spin, as evidenced by our growing audience of more than one million digital users and our award-winning iPad app. This deal greatly accelerates our digital transition, enabling us to not only tap into BuzzMedia’s digital audience of 120 million unique monthly visitors, but also its ability to foster original, authentic and insightful voices in a digital world”.

Although those quotes say a lot about digital, and nothing about Spin’s print edition – possibly adding to speculation the printed magazine will be phased out in favour of web and tablet outputs – Goldman insists no decision have as yet been made regards the Spin magazine. The New York Times quotes him as saying: “We believe print is important for Spin. As we continue to invest in the platform, we’re going to look at defining what that role is”.