Celador Radio asks OfCom for format change on recent Bristol acquisition

By | Published on Thursday 21 October 2010

Small but recently acquisitive UK radio group Celador Radio Broadcasting has asked media regulators OfCom for permission to change the format of Bristol’s Star Radio, which it acquired last month.

Star Radio currently broadcasts “soulful music for the 30-50 year old demographic”, but Celador wants to switch it to an “easy listening service for the 40+ age group”. That sounds very like The Breeze, the radio service Celador launched in the Southampton and Portsmouth areas earlier this year. Some reckon that if OfCom allows the format change Star Radio will be soon rebranded as The Breeze too, which would allow off-peak programmes on the South coast station to be networked onto the Bristol frequency.

Celador has also asked that a requirement that Star air programmes for ethnic minority communities in Bristol, in particular the Afro-Caribbean community, be dropped.