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Media
Channel 4 to phase out T4
By CMU Editorial | Published on Monday 15 October 2012
Channel 4 is phasing out its long-running youth brand T4, which was recently shunted from the main C4 channel over to E4. The broadcaster plans to replace the entertainment-based programme-between-the-programmes with up to three new music-based shows, some to air in the traditional T4 weekend daytime slots, but one to air on Friday night.
Confirming T4, made for Channel 4 by Princess Productions, will stop after the end of this year, Channel 4’s Head Of Formats Dominic Bird told reporters: “Whilst T4 has historically been a much loved destination for our young audiences, its popularity has been incrementally diminished over time by the digital revolution”.
On the plans in music, Bird added: “This is an incredibly exciting opportunity to develop a credible popular music show for Friday nights. The pilots reflect our continued ambition to provide our younger audiences on Channel 4 with a range of entertaining music content”.
