Business News Deals Marketing & PR

CharmFactory and Slipstream team up on social enterprise

By | Published on Wednesday 10 November 2010

Music PR company CharmFactory has teamed up with Slipstream, which offers digital content management services to artists, to launch SocialCharm, a new service specialising in social media marketing and communication campaigns for music clients.

Commenting on the new initiative, CharmFactory co-founder Sarah Thompson told CMU: “A strong social media strategy is a vital component of every successful digital campaign, and Slipstream’s track record is second to none. The new company will allow us to offer a complete and innovative digital service”.

Slipstream owner Mark Bell added: “SocialCharm will draw on Slipstream’s innovative and creative social media management and CharmFactory’s expertise in digital PR and marketing to offer a winning combination to clients that will in turn create engaging campaigns for their fanbase”.