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Business News Deals Marketing & PR
CharmFactory and Slipstream team up on social enterprise
By CMU Editorial | Published on Wednesday 10 November 2010
Music PR company CharmFactory has teamed up with Slipstream, which offers digital content management services to artists, to launch SocialCharm, a new service specialising in social media marketing and communication campaigns for music clients.
Commenting on the new initiative, CharmFactory co-founder Sarah Thompson told CMU: “A strong social media strategy is a vital component of every successful digital campaign, and Slipstream’s track record is second to none. The new company will allow us to offer a complete and innovative digital service”.
Slipstream owner Mark Bell added: “SocialCharm will draw on Slipstream’s innovative and creative social media management and CharmFactory’s expertise in digital PR and marketing to offer a winning combination to clients that will in turn create engaging campaigns for their fanbase”.
