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Business News Deals Labels & Publishers
Cherrytree allies with Warner’s ADA on distribution
By Chris Cooke | Published on Tuesday 31 May 2016
Cherrytree Records last week announced that – having ended its most recent alliance with Universal Music – it has now entered into a new worldwide partnership with Warner’s label services business ADA. The publishing side of the Cherrytree company, meanwhile, will continue to work with Kobalt.
Said Cherrytree boss man Martin Kierszenbaum of life beyond his time working with Universal: “We started Cherrytree Records with the same artist-centric approach and independent spirit that have guided us through our first decade of extraordinary musical and cultural adventures. I’m proud to announce that our new, fully independent infrastructure – including ADA as our exclusive label distributor and Kobalt as our publishing administrator – corresponds exactly with our philosophy and gives us the resources and agility to serve our artists with even more flexibility and bespoke support”.
From their side of the old negotiating table, ADA Worldwide President Eliah Seton said: “This partnership is a natural alignment of two companies who want to connect fans with the music they love. Artists are the core of ADA’s business, so I am THRILLED that Cherrytree Records, a label with an impressive roster of signature artists and new hot acts, is entrusting us with their distribution and label services”.
