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Digital
Cheryl Cole to ‘amplify’ advertising with Facebook Places
By CMU Editorial | Published on Wednesday 27 October 2010
In a campaign similar to one launched by James Blunt last month, Cheryl Cole has announced (or rather her label, Universal/Polydor has) that she will use Facebook Places to promote her new album, ‘Messy Little Raindrops’, which is out on 1 Nov.
Outdoor poster advertising for the album will invite fans to ‘check-in to win’. At this point, if they pull up Facebook’s app on their smartphone and register their location on Facebook Places, they will be added to a prize draw to win various prizes, including two tickets, travel and accommodation to see a live ‘X-Factor’ show. It will also announce the album’s release to the person’s Facebook friends.
Polydor Digital Marketing Manager Aaron Bogucki told CMU: “Location-based apps like Facebook Places are allowing marketers to amplify offline advertising directly into users Facebook walls. Whereas outdoor advertising was a one-dimensional experience, with this campaign we’re allowing fans to actively engage with the ad and help spread the message across their network. Furthermore any consumer who enters the sweepstakes becomes a fan of Cheryl’s Facebook page, opening up another channel for engagement”.
Paul Smernicki, Director of Digital, Polydor added: “Cheryl has a massive profile as a celebrity so we wanted to create an engaging mechanic that gave Cheryl the artist cut through. We also feel that this part of the overall Cheryl campaign gives fans all across the country a physical location to engage with and be part of the excitement around the release of her new record, whether they live in London or Stockport – no one is excluded”.
They have phones in Stockport now?
