Business News Deals Labels & Publishers

CI and AWAL announce alliance

By | Published on Thursday 20 September 2012

Consolidated Independent

Digital distribution firms Consolidated Independent and AWAL have announced an alliance, which will see the former provide “digital delivery services” for the latter’s clients. The new deal follows AWAL’s acquisition by Kobalt earlier this year, where it is now part of its parent company’s artist services division headed up by Paul Hitchman, who has previously worked with CI.

Confirming the new partnership, Hitchman told CMU: “CI is the acknowledged market leading digital supply chain platform. Having this deal in place, in conjunction with our own state of the art content management and data reporting systems, ensures that AWAL provides best-in-class digital distribution with an efficient supply chain assuring our route to market”.

Meanwhile CI General Manager Kieron Faller said: “We’re obviously excited to have AWAL join our group of premiere independent clients. CI are enabling independents to compete on a level playing field with the majors, helping them to have access to the kind of technological capability otherwise only available to those with extremely deep pockets and a lot of specialised knowledge and expertise. Artists, fans, labels, distributors and services all benefit from options like CI”.