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City of Austin returns as NME awards sponsor
By Chris Cooke | Published on Friday 24 July 2015
NME publisher Time Inc has confirmed that the city of Austin in Texas – probably best known in music circles as home to South By Southwest, of course – will again sponsor its annual awards bash next year. The “unique alliance” is, of course, “built on the shared belief in the power of live music”, as I’m sure you all remember.
Confirming the sponsorship deal, Time Inc UK’s Group Advertising Director Romano Sidoli employed these words: “I am thrilled to welcome back Austin, Texas for next year’s awards. Having a commercial partner return for a third year as headline sponsor is indicative of the value of the relationship and NME’s ability to leverage its platforms to offer authentic delivery of its partners’ messaging. This partnership demonstrates the brand’s international influence and the support we have from commercial partners for the brand transformation, which brings new potential for our clients”.
Meanwhile the boss of Austin (well, of the city’s Convention And Visitors Bureau), Bob Lander, added: “Following the huge success of both the 2014 and 2015 awards partnership and positive feedback, we are delighted to be able to continue to build on the momentum and awareness achieved and bring even more exposure to our Live Music Capital Of The World(r)”. Do note the registered trademark symbol there. Yep, it’s that official.
Both Time Inc and its sponsor will presumably be hoping for an even higher profile awards show next year, with the NME due to go free and massively ramp up its circulation to 300,000 copies a week as of September.
