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ClicknClear announces new deal with Warner Music

By | Published on Tuesday 22 February 2022

Warner Music

ClicknClear – an agency that specialises in licensing music for performance sports – has announced a catalogue wide deal with Warner Music.

The company helps sort out music licences for those sports and sporting activities where music is core to the proceedings, including – according to the agency’s official blurb – “cheerleading, jump rope, dance, the marching arts, gymnastics, indoor skydiving and many more”.

Needless to say, the licensing of music for such activities can be complex, and often requires a lot more than sports venues and broadcasters simply securing licences from collecting societies. As a result plenty of performance sports have traditionally been unlicensed or under licensed, resulting in lost revenue for the music industry, which is a problem ClicknClear was set up to address.

It already has partnerships in place with many music companies to facilitate the licensing of performance sports, including a deal with Sony Music. The new deal with Warner significantly increases the catalogue of pre-cleared music available to those in the sports sector looking for licensed music to use in their events.

ClicknClear founder and CEO Chantal Epp says: “We are elated to finalise this global deal and partner with Warner Music Group to license the major’s entire catalogue to the performance sports industry. It is a major milestone, as it significantly increases the pre-cleared tracks for performance sports”.

“It also highlights the credibility and huge potential value of this previously untapped market to the music industry”, she adds. “As we continue to do more deals with performance sports and use our technology to support their compliance in music licensing, the revenue stream to our music rights-holders will continue to increase”.

Meanwhile, Warner Music’s Senior Director of Global Digital Business Development, Tiago Correia, adds: “We are delighted to be working with ClicknClear. Their technology will help us to evolve the market by sharing clear and accurate data and empower the performance sports industry as a whole, all while ensuring our creators are getting appropriately remunerated and credited for their work. We’re excited to see what’s next and how we can explore and level-up untapped markets and regions”.



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