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CMU House programme for Pivotal unveiled

By | Published on Friday 9 August 2019


Next month CMU will present a full-day of sessions as part of the Pivotal Music Conference in Birmingham – and this week we revealed details about what those sessions will cover.

The first part of the day will put the spotlight on CMU’s Pathways Into Music research programme, which is investigating how to better support future music talent by mapping music careers, music education and the music industry.

The first Pathways session will examine the pivotal points in an artist’s career and consider what creates momentum and success. Then CMU’s Phil Nelson will talk through his work mapping local music industries and the role that plays in helping artists pursue a career in music.

The second half of the day will be all about data, kicking off with a speed briefing on the Fan Data Guide that CMU Insights compiled for the Music Managers Forum earlier this year.

After that, CMU’s Sam Taylor will lead three sessions, looking at what artists should be doing with all that data, how analytics can be used for better social media campaigns, and what it means to truly capitalise on the potential of direct-to-fan.

Pivotal takes place in Birmingham’s Jewellery Quarter on 27 Sep. You’ll find full information on all the CMU sessions here. Meanwhile Pivotal passes – that get you access to CMU House and a whole host of other great sessions and events – are on sale here.