Business News CMU Insights Update Digital Education & Events

CMU Insights at AIM House: Key Media Trends In 2020

By | Published on Tuesday 5 May 2020

AIM House

The Association Of Independent Music is presenting its annual AIM House conference programme (which usually takes place at The Great Escape) virtually this year on Friday 15 May – and CMU Insights will curate a strand within that programme. Over the next week we’ll run you through each of the sessions CMU will present.

KEY MUSIC MEDIA TRENDS IN 2020 at 10am on Friday 15 May
Just like the music industry itself, the music media – music press, music radio and music TV – has gone through a tricky transition with the shift to digital. Digital platforms opened up many opportunities of course, but also created many challenges. And, unlike the record industry, which is now back in growth, many music media are still feeling the pain.

In this session we’ll look at how music magazines, websites, blogs, radio stations and TV channels have all navigated these challenges, and at the ways they have diversified in order to generate extra income. Plus, what do these changes mean for artists, labels, promoters and music PRs who are seeking media support for their releases and events?

And while we’re at it, what do we even mean by ‘music media’ in 2020? There are more influencers in music than ever before. Are they all media? And can the music industry talk to all these different media and influencers in the same way and on the same terms?

Should we really group bloggers and tweeters in with ‘press’, podcasters and playlisters with ‘radio’ and YouTubers and TikTokers with ‘TV’? Or are they all just ‘digital’? And which of these relationships are editorial-based and which require advertising spend?

We’ll delve into all things music media and music PR. Among those joining us will be Cliff Fluet from Lewis Silkin and Eleven; Farhana Aboo from AEI Group; Nikki McNeill from Global Publicity; and Rupert Vereker from DIY Music. CMU’s Sam Taylor will moderate while CMU’s Chris Cooke will kick things off with some media insights.

To access these CMU sessions – and all the other debates, conversations and workshops taking place as part of the AIM House virtual conference – get signed up for free here.