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CMU Insights at AIM House: The Artist’s Freedom Of Expression – And When Not To Use It
By CMU Editorial | Published on Thursday 14 May 2020
The Association Of Independent Music is presenting its annual AIM House conference programme (which usually takes place at The Great Escape) virtually this year. It’s happening tomorrow – Friday 15 May – and CMU Insights will curate a strand within that programme. We’ve been running you through each of the CMU sessions here in the CMU Daily over the last week – and today, here’s the last one.
THE ARTIST’S FREEDOM OF EXPRESSION – AND WHEN NOT TO USE IT at 4.40pm on Friday 15 May
Social media has provided an incredibly powerful tool that allows artists to talk directly to their fans. With these platforms, artists can share their creativity faster and to the whole world. They have sophisticated new marketing and data gathering channels. And they can interact with their fans like never before. But what are the down sides: creatively, commercially, legally and personally?
This session will look at all the different ways artists can and do use digital platforms, but -crucially – will also consider the risks too. What can artists do to get the benefits while avoiding the pitfalls? And what role do managers, labels and other business partners play in all of this? Should artists be filtered online and if so by whom? And when? And why?
We also live in the age of the online campaign, where a plethora of petitions are launched and boycotts called for. Should artists participate in any of that? And what if they are on the receiving end of online anger themselves? How do you respond? How should the music industry, the streaming services and the social platforms respond? Is it ever right to censor?
Wrapping up the CMU Insights programme in AIM House, this session will cover social media, streaming and the direct-to-fan relationship in an entirely different way. Tune in and join the debate with our panellists Marla Altschuler from Cantine, Martha Kinn from YMU, and Rafaella DeSantis from Harbottle & Lewis, plus your host CMU’s Chris Cooke.
To access these CMU sessions – and all the other debates, conversations and workshops taking place as part of the AIM House virtual conference – get signed up for free here.
