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CMU Insights at Vill Vill Vest in Bergen, Norway

By | Published on Monday 6 September 2021

Vill Vill Vest

CMU is presenting two great panels as part of the Vill Vill Vest showcase festival and music conference in Bergen this Thursday. They are as follows…

Capitalising On The Direct-To-Fan Opportunity 
The direct-to-fan relationship arguably remains an under-tapped opportunity in the music industry, although during the COVID lockdown many artists started innovating in this space, in many cases utilising new digital tools that enable memberships, livestreams and digital gifting.

In the past D2F has often centred on online artist stores and pre-order campaigns selling physical releases and merchandise. Those remain important, but selling access to premium digital content and experiences is also becoming key. Meanwhile, building strong artist brands and pursuing collaborations between creators is also increasingly vital.

Hear from music managers and direct-to-fan experts on the different ways artists and their business partners are building fanbases and artist brands, and finding new ways to enhance and monetise the fan relationship. With G-Lo from House Of Pharaohs, Kaiya Milan from Off Balance and Jessie Scoullar from Wicksteed Works. CMU’s Chris Cooke moderates.

The Sync Market In 2021 
Get to grips with the inner workings of and latest trends in the all important sync market. Find out how TV, movie, gaming and advertising companies select music for their productions; how sync deals are structured and are evolving; and how broadcasters, producers and brands like to work with artists and the music industry.

Plus we’ll discuss how artists, songwriters and studio producers can get established on this side of the business, whether they are seeking original commission opportunities, or interested in making production music, or want to pitch their existing songs or recordings for sync.

Hear from music supervisors, music managers and sync experts, including Pete Kelly from BT Sport, Joanna Gregory from Cavendish Music, Jenn Egan from Eyeline Music, and Pip Newby from Friends Vs Music. CMU’s Chris Cooke moderates.

To find out more about the full showcase and conference programme at this year’s Vill Vill Vest check out the event’s website here.