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CMU Insights: CMU x Vill Vill Vest Sessions this Friday
By CMU Editorial | Published on Wednesday 31 August 2022
The brilliant Vill Vill Vest festival and conference kicks off in Bergen, Norway tomorrow, and CMU will be presenting a strand of sessions on Friday, 2 Sep. Full details of the CMU sessions are given below – click here to find out more about the wider Vill Vill Vest programme.
10am THE DIGITAL DOLLAR DEBATES
The way the streaming business works and how digital revenues are shared out across the music community have been very much in the spotlight in recent years. This speed briefing from CMU will help you navigate and understand each of the key talking points, and will provide an update on proposals and initiatives around the world to address the issues that have been raised.
11am PLATFORM RESPONSIBILITY & CANCEL CULTURE
To what extent should social media, streaming and user-upload services be responsible for monitoring and addressing offensive, unlawful, abusive and misleading content uploaded to their platforms? And how can we ensure measures to deal with harmful content online don’t impact on each creator’s freedom of expression?
We look at how digital platforms and law-makers are dealing with this challenge, and consider what role the music industry plays in ensuring artists aren’t victims of online abuse or on the receiving end of calls to be ‘cancelled’. With Debbie Ball from University Of Westminster; Ellie Giles from Step Music Management; Raffaella De Santis from Level Law; and Rookes from Rookes Production Services.
12pm DIVERSIFYING DIGITAL – WHERE DOES WEB3 FIT IN?
Blockchain, NFTs, metaverse, Web3 – there are lots of buzzwords to navigate as the music industry figures out how new internet technologies will impact on the business of music. In this speed briefing from CMU, we’ll explain what these different buzzwords mean and – more importantly – how these technologies might power or enhance digital products and services that will create new opportunities and revenue streams for the music industry.
1pm CREATING GREAT CONTENT ON A BUDGET
Music marketing today involves creating a constant stream of great visual content to keep social feeds refreshed and fans engaged. But what kind of content works best on what platforms? How can artists, labels, managers and promoters use data, creator tools, digital advertising platforms and influencer partnerships to create better content and reach a wider audience?
And how can all this be achieved when you have tight budgets and very little time? The experts discuss! With Ameena Badley from The Ko-Lab; Clare Ferris from Motive Unknown; Mark Adams from Blinding Talent; and Leon Matthews from Krown Media.
