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CMU Insights: Introducing the MMF Fan Data Guide

By | Published on Friday 25 January 2019

Dissecting The Digital Dollar

Last night the Music Managers Forum launched the latest of its Digital Dollar guides, produced by CMU Insights.

MMF and CMU have been collaborating on the ‘Dissecting The Digital Dollar’ project since 2015, helping artists and managers navigate and understand the streaming music business, and other ways that the shift to digital has impacted on how artists interact with their fans and business partners.

This has resulted in a number of reports and guides on steaming deals, digital royalties, the artist/label relationship and the need for more transparency in the digital music business.

As part of this work, in 2017, we published the MMF Transparency Index, the 20 pieces of data and information managers need from the labels and distributors to fully understand each artist’s individual steaming business.

In 2018, we then sat down with a number of managers to assess whether all this streaming data was getting through. It was during these conversations that managers started discussing all of the other fan data that is being gathered online, and what they need to do to ensure they have access to it.

Those conversations resulted in the latest Digital Dollar guide, based on the collective knowledge of data-savvy managers, legal experts and direct-to-fan specialists.

The guide puts the spotlight on the wider world of fan data. It runs through the ten key kinds of fan data available, where that data is captured, and what managers need to do – technically and legally – to ensure their artists have access to it.

You can get a free copy of the ‘Fan Data Guide’ and check out an accompanying ‘Fan Data Directory’ on the MMF website here.

Meanwhile, you can buy the main ‘Digital Dollar’ book explaining how streaming deals and digital royalties work here. We also have an edition of the ‘Dissecting The Digital Dollar’ masterclass coming up which is based on the book. Info and tickets here.



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