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CMU Insights: Latest report from One Step Ahead

By | Published on Friday 4 June 2021

Diversifying Digital

IMPALA and CMU Insights yesterday published the latest report as part of the One Step Ahead initiative, which helps independent music companies across Europe to navigate and identify trends, developments, challenges and opportunities in the digital music market.

Following on from previous reports on playlists and curation – and the role of data and networks in digital marketing – this third report looks at the diversifying digital music market, and the platforms and business models which are going to play a key role in the next phase of market growth.

That includes social media and video-sharing platforms, as well as livestreaming, podcasting and direct-to-fan services. How are these platforms utilising recorded music and providing new revenue streams? How can artists, labels and distributors all fully capitalise on these opportunities? And what impact does this have on the artist/label relationship?

Members of IMPALA and IMPALA-affiliated national trade organisations can access the guide for free via the IMPALA website. There is also a special webinar for IMPALA members based on the report taking place next Thursday at 2pm UK time (3pm CET). Details of how to sign up are also on the IMPALA site.