This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Business News Education & Events
CMU Insights partners with Music 4.5 ahead of YouTube focused event
By CMU Editorial | Published on Monday 18 January 2016
CMU’s consultancy unit CMU Insights announced this morning a new partnership with 2Pears and its renowned seminar series Music 4.5, which explores the intersection between music and technology by bringing together music tech start-ups, serial entrepreneurs and investors, academics and musicians, and executives from across the music industry.
Over the past six years, Music 4.5 has explored and highlighted issues that are both current and longstanding in this rapidly evolving music business. For each seminar – held every few months – the Music 4.5 team picks a specific theme, and identifies and unites people, companies and projects that are innovating in that domain, to present and debate.
Under the new alliance, the CMU Insights team will also offer input on topics and speakers, plus CMU Business Editor Chris Cooke will produce a ‘story so far’ overview for each event. Tapping into CMU’s research and daily reportage, he will summarise the very latest trends and developments in the strand of the industry that’s under the spotlight.
The next Music 4.5 seminar is the ‘YouTube Paradox’, which will explore what the music business can learn from the success of YouTube’s community of creators, and dissect how the music industry can appeal to a new generation of viewers and consumers through online video.
Cooke will present his first ‘story so far’ overview at the start of this session, as well as chairing the afternoon’s proceedings. The event takes place on 26 Jan at the offices of Lewis Silkin on Chancery Lane – tickets available here.
Commenting on the new partnership, Cooke says: “It’s no secret that the music industry remains in flux, which is what makes it such an exciting sector to write about each morning. The Music 4.5 seminars always tackle topical and relevant subject matters, and bring together a great mix of people – from the tech sector, the start-ups domain and the more traditional music industry – all of whom are innovating in the way we make, market and deliver music to consumers. It’s great to be able to share contacts and insights, and to provide a backdrop to the debate with a ‘story so far’ overview for future Music 4.5 sessions”.
Music 4.5 and 2Pears co-founder Rassami Hok Ljungberg adds: “Chris has been writing about the music business every day for nearly fifteen years, and has closely documented the big shifts we’ve seen as this industry faced head-on the challenges and opportunities of digital. That gives him great insights and context as he analyses and reports on all the latest innovations. Music 4.5 has always looked to the future, and at the way new technologies, alternative business models and inspiring entrepreneurs are shaping what’s coming next. By introducing each of our debates with a very timely overview, CMU will really add further value to the experience of Music 4.5 attendees”.
For more information on Music 4.5 click here, and for details of CMU’s activity at upcoming events click here.
