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Business News CMU Insights Update Education & Events
CMU Insights: The next round of seminars are all about marketing
By CMU Editorial | Published on Friday 22 February 2019
The next round of CMU Insights evening seminars kick off at the London HQ of Lewis Silkin next month and this time it is music marketing and fanbase building in the spotlight.
Over three Monday evenings, these seminars together provide an overview of how to build a fanbase for new artists and new music, reviewing the key tools and tactics employed by music marketers, and explaining how music marketing is evolving.
The first seminar on 4 Mar looks at the modern music marketing toolkit including social, digital and media channels, streaming service playlists, advertising, content and events. It also offers a beginner’s guide to how artists and their business partners plan and implement marketing campaigns.
The second on 11 Mar puts the focus on social media. It’s a beginner’s guide to the role of social media and other digital tools in building, engaging and understanding core fanbase, plus an overview of the key social platforms and the importance of analytics and email.
The third on 18 Mar is all about music media and PR. It explains the role of traditional and new music media – print, online, broadcast and streaming playlists – in building industry profile for new talent and getting music to a more mainstream audience.
Full details about the programme are online here.
