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CMU Insights to discuss digital and music PR at Output
By CMU Editorial | Published on Thursday 9 February 2017
The first CMU Insights conference sessions of the year take place at the Output conference in Belfast next week, with the spotlight on the digital market and music PR.
As always, both sessions will kick off with an insights presentation from CMU MD and Business Editor Chris Cooke. ‘The Top Five Things Music PRs Do Wrong’ will run through the common mistakes made by those in music reaching out to decision makers in the media, while ‘The Top Five Streaming Developments In 2017’ will look at the key trends in streaming that will dominate the coming year in digital music.
Each presentation will be followed by a series of interviews. Joining Chris to discuss trends in the music media, and best practice in music PR, will be Simon Harper from Clash magazine and Naomi Williams from Polydor and Totem PR. Meanwhile discussing the streaming market – and in particular how artists and labels can drive more streams on the key platforms – will be Spotify’s Bryan Johnson and digital music expert Sammy Andrews.
Output takes place next Thursday, 16 Feb. You can still sign up to attend the event at large, and the CMU Insights sessions, at this web page.