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CMU Insights to offer copyright and marketing training as webinars in 2020

By | Published on Monday 16 December 2019

Copyrights

CMU Insights will make its popular seminar series ‘Making Money From Music Copyright’ and ‘Music Marketing & Fan Engagement’ available as webinars for the first time in 2020.

Each series consists of three two-hour sessions. The music rights programme provides a comprehensive and easy-to-follow guide to copyright law, the different music rights, the ins and outs of music licensing, and the different ways that artists, songwriters, labels and publishers generate revenue around their intellectual property.

The marketing programme provides a beginner’s guide to music marketing and fanbase building. It looks at all the different elements of the modern music marketing toolkit, and how artists and their business partners employ them. It then puts the spotlight on social and digital tools, and then music media and music PR campaigns.

CMU’s Chris Cooke says: “We are always getting emails and calls from people outside of London – and outside of the UK – asking how they can access our seminars. We already run webinars for some of training clients, like BPI and MMF, but have never made our own seminars available in this way. That seemed like an oversight we really ought to do something about. Hence our first CMU webinar series in 2020”.

The live webinars will take place on Monday evenings in February and March at 6.30pm UK time. Tickets are already available at early bird rates. Click here for more info on the copyright webinars, and click here for more info on the marketing sessions.

Tickets have also gone on sale for the next edition of the CMU Insights masterclass ‘Dissecting The Digital Dollar’. This one will be delivered in person in London (with a webinar edition to follow). It provides a concise overview of the streaming market and explains, in detail, the complexities around how digital services are licensed by the music industry and how royalties are calculated and paid each month.

Tickets are currently available at the early bird rate of £80 plus VAT. Click here to get more information and book your places.



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