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CMU Insights training – upcoming sessions

By | Published on Wednesday 2 October 2019

Digital music services

The CMU Insights autumn training programme is now well underway with a masterclass coming up next week and then another three-part series of evening seminars.

The ‘Digital Dollar’ masterclass is a half-day session based on the five years of research CMU Insights has done for the Music Managers Forum dissecting the streaming business. It explains how record labels, music distributors, music publishers and collecting societies license the streaming services, and how digital royalties are calculated each month.

The masterclass takes place on Tuesday 8 Oct at 2pm at the London HQ of Lewis Silkin. Tickets are available here.

The ‘Music Marketing & Fan Engagement’ seminars talk through the modern music marketing toolkit, explaining the tools and tactics the music industry employs to market its artists, releases and shows. There are also standalone seminars looking in more detail at social/digital channels and music PR.

The marketing seminars take place over three Monday evenings at the London HQ of Lewis Silkin, kicking off on 14 Oct. Book into individual sessions or the full series here.