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Business News CMU Insights Update Education & Events
CMU Insights webinars on music rights and music marketing
By CMU Editorial | Published on Wednesday 18 December 2019
CMU Insights will make its popular seminar series ‘Making Money From Music Copyright’ and ‘Music Marketing & Fan Engagement’ available as webinars for the first time in 2020.
Each series consists of three two-hour sessions. The music rights programme provides a comprehensive and easy-to-follow guide to copyright law, the different music rights, the ins and outs of music licensing, and the different ways that artists, songwriters, labels and publishers generate revenue around their intellectual property.
The marketing programme provides a beginner’s guide to music marketing and fanbase building. It looks at all the different elements of the modern music marketing toolkit, and how artists and their business partners employ them. It then puts the spotlight on social and digital tools, and then music media and music PR campaigns.
These sessions will be delivered online as webinars on Monday evenings in February and March at 6.30pm UK time. Tickets are already available at early bird rates. Click here for more info on the copyright webinars, and click here for more info on the marketing sessions.
