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CMU partners with European Sponsorship Association on music partnership award

By | Published on Wednesday 16 September 2015

ESA Excellence Awards

Having delved deep into the world of brand partnerships in a case-study-packed conference strand at CMU Insights @ The Great Escape earlier this year, CMU will be putting the spotlight back on quality music/brand alliances next year as the official partner of the music category at the European Sponsorship Association’s Excellence Awards.

The ESA Excellence Awards take place in London in February, and in January the CMU Trends Report will take a look at each of the campaigns shortlisted for its Live Music Or Activation Award. That shortlist will be announced later this year, and brands, agencies and music companies can still put their projects forward for consideration, the deadline for submissions is 30 Sep. Click here for information.

Confirming the hook up with the ESA Excellence Awards, CMU MD Chris Cooke said: “While we might mock the mad quotes and made-up job titles, we all know that brand partnerships are now an important part of many artist businesses and – as we discussed at The Great Escape – labels, promoters, agents and managers are now all routinely involved in conceiving and delivering these projects. Having delved into best practice back at TGE, it’s great to team up with the ESA Excellence Awards to showcase those partnerships that really worked”.

Jackie Fast, Awards Chair of the European Sponsorship Association, added: “Music remains a key channel for brands looking to reach and engage their audiences, and each year we see brands, artists, festivals and other music companies employ ever more creative approaches to make their partnerships stand out. We look forward to celebrating some of the best at this year’s Excellence Awards, and to sharing them with CMU’s readers, as CMU shares its insights on music partnerships with our members”.

The ESA Excellence Awards take place on 11 Feb 2016 at Café de Paris in London.