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CMU reveals brands to share partnership case studies at The Great Escape

By | Published on Wednesday 22 April 2015

TesseracT / Jäegermeister

As we continue to finalise line-ups for the CMU Insights conference strands taking place at The Great Escape this May, today we can reveal details of some of the brand partnerships that will be put under the spotlight as part of the strand How To Sell Out Gracefully: Better Brand Partnerships.

As previously reported, this strand will kick off with a keynote from Marc Robinson, Managing Director of Globe – Universal Music UK’s commercial and creative partnerships division – which will explore how artists, managers, labels, agents and promoters can best collaborate to fully capitalise on the creative, commercial and promotional potential of brand alliances.

Later in the day the strand will explore a series of specific music brand partnerships, interviewing key people involved in each alliance. This includes:

Boohoo’s partnership with Rae Morris, discussed by Richard Clark, Marketing Director at boohoo, Bob Workman, VP Brand Partnerships at Warner Music, and Alistair White at Machine Management.

Jäegermeister’s partnership with TesseracT, discussed by Tom Carson, Music Manager at Jäegermeister with Acle Kahney and James Monteith from the band.

Dr Martens’ partnership with DIY on the #Standforsomething Tour, discussed by Daniel Freeland UK, Marketing Manager at Dr Martens and Rupert Vereker, Publisher at DIY Magazine.

And Jack Daniel’s partnership with grassroots venues, discussed by Michael Boaler, Senior Brand Manager at Jack Daniel’s, Alec Samways, MD at Splendid Communications and Ricky Bates, Head Booker at The Joiners, Southampton.

For full information on the CMU Insights brands strand click here. And for information on all the CMU activity at The Great Escape this year click here. Then buy your delegates pass for TGE here.

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