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CMU Trends: Brand Partnerships
By CMU Editorial | Published on Wednesday 10 June 2020
The latest CMU Trends ten step guide puts the spotlight on all things brand partnerships, and the specifics and complexities of how things work when brands collaborate with artists and the music industry.
It considers the different things that a brand might be looking for out of the music partnerships it pursues, and explains how that will impact on who the brand has to work and what deals need to be done.
With brands not keen on having to navigate the complexities of the music industry and music rights, that provides an opportunity for standalone brand partnership agencies that can sit in the middle and sort everything out.
Although, even when an independent agency is involved, if the brand is looking to reach the fanbase of a specific artist, then that artist’s management team have a crucial role to play in pulling everything together.
The guide talks through all this in ten easy steps. Premium CMU subscribers can access and download this guide – and loads of other guides too – via the CMU Library. Click here to read the guide and click here to go premium with CMU for just £5 a month.
