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CMU+TGE 2021 Panel: Learning By Doing – Young Guns Artist Campaign Team

By | Published on Wednesday 21 April 2021

The Great Escape - Young Guns

The Great Escape Online is taking place on 13 and 14 May, with a packed conference programme of interviews, webinars, briefings and debates, both on-demand and live, as well as networking opportunities galore within a bespoke online conference platform.

CMU is presenting three strands of panels and briefings this year. That includes Future Music Talent, looking at how music educators and the music industry can better support entrepreneurial early-career music-makers, how COVID has impacted the fanbase-building process for DIY phase artists, and why it’s more important than ever to educate the creative community about copyright and data. Look out for this panel as part of the Future Music Talent strand…

Young Guns Network – the professional network for young people in the music industry – recently teamed up with AWAL and music charity Small Green Shoots, with funding from Youth Music, to launch its Artist Campaign Team programme, which has seen five aspiring music marketers partner with AWAL to coordinate and deliver a campaign for the latest release from Sans Soucis.

In their paid roles, participants received mentoring from the team at AWAL while devising and executing an extended single campaign, plus the project also enabled Sans Soucis to stage a higher profile marketing programme around her release.

Find out more about the project, how it worked and what everyone learned along the way, with participants Zach Bingham Thaker (Project Coordinator) and Rainar Goering (Marketing Lead), as well as AWAL’s Community Support Associate Cori Chinnici and Sans Soucis herself.

To access the CMU strands and all the other content available as part of TGE Online this year get yourself a delegate pass here.

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