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CMU+TGE Update: Get the lowdown on the latest sync trends and debates

By | Published on Thursday 5 May 2022


The Great Escape 2022 is nearly here, kicking off on Wednesday, 11 May. And each day in the CMU Daily we are providing a guide to the CMU+TGE Sessions taking place there this year – including the MUSIC+VIDEO strand on Friday 13 May, presented in association with the BPI.

The first part of this day will put the spotlight on all things sync. CMU’s Chris Cooke and Sentric Music’s Patrick Cloherty will identify the five biggest trends and five biggest debates in the sync business – and will then discuss those trends and debates with Jenn Egan from Eyeline Music, Joanna Gregory from Cavendish Music, Pete Kelly from BT Sport, and Mark Gordon from Score Draw Music.

We’ll then look into two of those debates in more detail. First up, we’ll explain and discuss the big buy outs debate with both Mark Gordon and Lucie Caswell, Chief Policy, Rights + Public Affairs Officer at the Music Publishers Association.

And we’ll investigate the ins and outs of music licensing when videos are posted by creators, influencers and brands on user-generated content platforms – what is possible under the platforms’ own licences and what requires bespoke licensing? Paul Sampson from Lickd and Kelli Slade from TikTok offer expert insights.

Finally, we’ll talk to Colin Barlow about Marv Music, the new joint venture between Warner Music and Matthew Vaughn’s TV and film production company Marv, which is spearheading wide-ranging partnerships and collaborations between the music, movie and TV industries.

Find out more about the MUSIC + VIDEO strand at TGE here. And to access all this – get yourself a delegate pass here.