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CMU+TGE Update: Practical tips and case studies galore on video content and TikTok

By | Published on Friday 6 May 2022

The Great Escape 2022 is nearly here, kicking off on Wednesday, 11 May. And each day in the CMU Daily we are providing a guide to the CMU+TGE Sessions taking place there this year – including the MUSIC+VIDEO strand on Friday 13 May, presented in association with the BPI.

As part of that strand, we will be putting the spotlight on all the video content artists now need to create to promote their releases and engage their fans – from the classic music video and well beyond.

What kinds of content work best – and what is the role of the label, management, specialist agencies and artists themselves in creating these videos, and pushing them out across the plethora of digital platforms?

Providing practical tips and advice on making great video content will be Olivia Hobbs from Blackstar Agency, plus artist managers Ameena BadleyBobby Brown and Lauren Roth De Wolf.

We’ll then dig a little deeper into how artists are successfully engaging audiences on TikTok. Providing some top tips will be TikTok’s Head Of UK Artist Partnerships David Mogendorff, who has also selected two artist case studies to share: Abby Roberts and Rachel Chinouriri.

Both Abby and Rachel will join us on stage to discuss their respective experiences with and on the TikTok platform, alongside Insa Von Der Luehe from Locomotion and Charlie Martin from Parlophone.

Find out more about the MUSIC + VIDEO strand at TGE here. And to access all this – get yourself a delegate pass here.