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Coda man joins Larmer Tree Festival
By CMU Editorial | Published on Friday 29 October 2010
Directors of the Larmer Tree Festival have announced the appointment of Rob Challice to their music programming team. Although probably better known as a senior partner of booking agency CODA, Challice already works in the festival space as director and booker of the Summer Sundae festival. In his new role he will help programme the 21st Larmer Tree Festival that will take place next July.
Confirming Challice’s appointment, James Shepard, co-director and founder of the Larmer Tree Festival, told CMU: “I first met Rob Challice in 1992 and since then I have booked dozens of great acts through him and CODA. With Rob assisting our programming team we are in a really strong position to take Larmer Tree Festival into the future and produce a 21st festival line-up that will be better than ever before”.
Challice himself added: “Larmer Tree Festival is the benchmark for independent multi-arts festivals, and so many events (including Summer Sundae) that have grown up in the last ten years have a little bit of Larmer Tree’s DNA in them. Through hard work and love for festival culture James, [co-founder] Julia [Safe] and their team have created an event that is inspirational and unique. To be working with them is an honour and I look forward to being a part of the festival’s future”.
