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Conference themes and lead country partner announced for Great Escape 2022

By | Published on Thursday 18 November 2021

The Great Escape 2022

The key themes that will be explored at the 2022 Great Escape Conference have been announced, plus Ireland has been confirmed as the lead country partner of the TGE festival next May. These announcements follow the TGE First Fifty shows that took place in London last night – and pre-empt the first of five weekly First Fifty online showcases taking place this evening, and a special First Fifty show being presented in Brighton tomorrow.

CMU will once again curate and present the core conference strands at The Great Escape in 2022. Back on the seafront in Brighton, the CMU+TGE Sessions will consist of three full-day strands, each focused on a different topic: education, data and video.

With the Music + Education strand on Wednesday 11 May, The Great Escape and CMU will bring together music educators, music development organisations and the music industry to discuss the best ways to nurture, support and educate young musicians, early-career music-makers and future music talent – on and off stage.

Tapping into the latest research work from CMU’s Pathways Into Music Foundation, we’ll look at how DIY phase artists are going about building a fanbase in 2022, and how educators can inform that process and sign-post the tools and resources now available. Plus what are the biggest challenges facing music educators today – and what support can the music industry offer?

With the Music + Data strand on Thursday 12 May, The Great Escape and CMU will put the spotlight on all the ways data now drives success in the music business. The data that gets artists and songwriters paid. The data that will help #fixstreaming. The data that informs music discovery. The data that powers music marketing. The data that profiles fans and fanbases. The data that sits at the heart of ticketing. The data that is powering new direct-to-fan products and opportunities.

Who creates this data? Who controls this data? And how can artists, songwriters, labels, publishers, agents, promoters, venues, artist managers and music marketeers ensure that all the data is accurate, accessible and driving that success?

And with the Music + Video strand on Friday 13 May, The Great Escape and CMU will explore the intersection between music and video. Where are TV producers, movie studios, gaming companies, brands, online creators and social influencers sourcing their music in 2022 – what are their options, what are their requirements and what do the deals look like?

Plus what about all the video content the music industry now creates every single day? What content works? Where do you publish and push the videos? How do you influence the influencers? And how much of that content is about marketing – and when should video be a revenue generator for artists, songwriters and the wider music industry?

The CMU+TGE Sessions will be accompanied by a series of keynote in-conversations, a selection of panels presented by TGE’s industry partners, the TGE Elevate programme for early-career talent and a programme of networking events and parties.

Within the TGE festival in 2022, Ireland will be the lead country partner through a partnership with Music From Ireland. On that, Angela Dorgan – whose company First Music Contact runs Ireland’s music export initiative – says: “Music From Ireland are delighted to be the spotlight country at The Great Escape 2022, which will mark our return to live international opportunities for Irish artists in the UK and beyond”.

“We are especially pleased that TGE is acknowledging the wonderful talent we have in Ireland and is highlighting the unique relationship between our two industries”, she adds. “Decades of UK labels, agents, promoters and others have seen success with Irish artists and we look forward to this continuing for many decades to come. We can’t wait to showcase some of our strongest emerging talent to the UK music industry In May”.

Other TGE announcements made today include that Music Support will be the festival’s charity partner in 2022, while BIMM returns as the festival’s education partner.

Get the full lowdown on the TGE Conference here – and go here for all the news on the wider TGE festival.