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Cooking Vinyl launches catalogue division
By Andy Malt | Published on Wednesday 14 April 2021
Cooking Vinyl has launched a new catalogue division, with the aim of boosting long-term income for artists currently signed to the label while also undertaking an “aggressive acquisition policy” to expand its roster.
The new department will be run by Steve Bunyan, who has previously held key roles managing and marketing music catalogues at Union Square Music and BMG.
“Working for the artists and music we love and advancing their careers is what gets us out of bed in the morning”, says Cooking Vinyl Chair, Martin Goldschmidt. “The appointment of someone of the calibre and standing of Steve Bunyan allows us to enhance our service to artists and to look to acquire new catalogues of recordings. Our track record, size, flexibility and financial backing means that we offer an attractive bespoke alternative to the larger companies currently hoovering up rights”.
Bunyan adds: “Cooking Vinyl is ideally placed to offer a unique service to artists where a new release is initially worked by the frontline team and then by the catalogue department to continue the retailer, consumer and media promotion to drive additional long-term sales”.
“Too many labels”, he goes on, “just focus on the initial week one chart position which – important as it is – does not do justice to the many months of work that goes into making a new record. In addition, Cooking Vinyl’s global sales, marketing and distribution set up makes it an ideal home for new catalogues – somewhere where the value of additional master rights will be optimised whilst protecting and nurturing the legacy of artists and labels”.
Recently, of course, deals seeing the back catalogues of big name artists and songwriters being bought for tens and sometimes hundreds of millions of dollars have been making headlines. It is unlikely that Cooking Vinyl will be competing at quite that level, but there are plenty of other acts with catalogues that could be more lucrative with the right partner, and it will be interesting to see what impact this new venture has.
