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Digital
Cowell to launch new talent show for DJs
By CMU Editorial | Published on Thursday 26 January 2012
So, here’s some news that I’m sure will brighten up everyone’s day: Simon Cowell is developing a new telly talent show a la ‘X-Factor’ to seek out “the world’s greatest DJs” and “capture the incredible rise of the DJ phenomena”. Told you you’d be pleased.
Still unnamed, Cowell’s Syco, a division of Sony of course, has apparently spent the last year working on the show as a joint venture with fellow production company Overbrook, which is owned by Will Smith and Jada Pinkett Smith. Only Pinkett seems to have worked on the show directly, though. This is possibly why she and Smith are now separated.
Sony Pictures Television will also be involved in bringing the format to the screen, though broadcast partners in the UK and US are yet to be announced.
Simon Cowell said in a statement yesterday: “We have been working on this show for over a year and we wanted to partner with the right people. As soon as I met Jada and Miguel from Overbrook, I knew they would be our ideal partners. DJs are the new rock stars, it feels like the right time to make this show”.
Jada Pinkett-Smith added: “This show will comb the world to find a new breed of talent. I am happy to be creating it alongside Simon Cowell, the Sony team, and my partner Miguel Melendez, on behalf of the Overbrook family”.
