Coxon invites fans to appear in video

By | Published on Tuesday 7 February 2012

Graham Coxon

Graham Coxon has announced the ins and outs of a new competition inviting fans to appear in the official video for his forthcoming single, ‘What’ll It Take’. All entrants need do is film and send in clips of themselves doing specific dance moves.

Stock movements, as specified by video director Ninian Doff, include a complicated swivel-spin thing, slow-motion arm wiggling, and hip gyrations at the top of some steps.

With the deadline for submissions set for 14 Feb, the final cut will feature thousands of clips, with Coxon’s personal favourites winning signed copies of the new album ‘A+E’ (released 2 Apr) and gig tickets. Full details here.

Oh and here’s a demonstration of the movements required, courtesy of a very unselfconscious man: