Business News Deals Labels & Publishers

CR2 get distribution through Prime Direct

By | Published on Wednesday 18 February 2009

Another post-Pinnacle distribution deal, and dance label CR2 Records, previously distributed by Pinnacle, have announced a new deal with Prime Direct Distribution. Prime Direct will distribute CR2’s CD and vinyl releases, starting with the ‘Live And Direct – Miami 2009’ triple CD set, due out next month.

Prime Direct’s Spencer Broughton told CMU: “We have worked very hard in developing our content over the past two years and have devised innovative ways to generate revenue for our labels. I believe that is the reason so many labels have retained a vinyl presence in a contracting market, and why we have the label roster we do. We are absolutely delighted to now include a label with the history and stature of CR2 to that list”.

CR2’s Mark Brown added: “This is a hugely important year for CR2, with our 100th release and our 5th Year Anniversary celebrations to look forward to. We have a full schedule and some enormous projects lined up and are really pleased to be working with Prime – I feel they really understand what CR2 are about”.



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