Business News Deals Live Business

CTS Eventim announces deals in Germany and Israel

By | Published on Monday 22 February 2021

CTS Eventim

German live music and ticketing firm CTS Eventim announced two deals last week. First, it has acquired a majority interest in Berlin-based DreamHaus, a new concerts business led by Matt Schwarz, who formerly worked for Live Nation in the German market.

DreamHaus will become part of the Eventim Live network of concert promoters, and also co-promote the German music festivals Rock Am Ring and Rock Im Park in partnership with Eventimpresents.

Confirming the deal, Schwarz said: “I’m very pleased about the partnership between CTS Eventim and DreamHaus, which offers our team all manner of opportunities for a successful future. I am also grateful to CTS Eventim for the confidence the company has shown in jointly implementing our visions within this partnership and thus offering artists the best possible service and the ability to reach the greatest possible audience”.

CTS Eventim CEO Klaus-Peter Schulenberg added: “Even in the face of the challenges posed by the coronavirus pandemic, Eventim Live continues to grow its network and strengthen both its market position and potential”.

On the ticketing side, Eventim announced a new deal with Israeli promoter and venue operator The Zappa Group. That deal, said Schulenberg, would see the two companies “jointly develop and further exploit the potential” of the Israeli market. “Zappa’s paramount role in live entertainment and CTS Eventim’s expertise in technology and marketing are a perfect combination”, he continued.

Zappa Group owner Golan Einat added that ticket buyers in Israel would benefit from an alliance that brings together the “cutting-edge technology, professional capabilities and many years of experience” of the two live music businesses.