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Awards Business News
Dancestar Electronic Music Awards to launch this year
By Andy Malt | Published on Thursday 4 June 2015
Marketing communications agency Big Group and ‘media platform’ Dancestar Ventures have announced that they are teaming up to launch the Dancestar Electronic Music Awards. Doesn’t it just give you a warm glow inside? The first ceremony will be held in Singapore in December, also aided by GroupM, part of ad agency powerhouse WPP. But I’m sure it’s all about the music really.
Says Dancestar CEO Andy Ruffell: “Big Group provide unrivalled expertise in brand development, social and digital media so they were an obvious choice to help make Dancestar a truly global brand. Dancestar is the only EDM brand that has a proven TV track record, Big Group and GroupM will enable us to deliver a measurable platform for major brands to engage with EDM culture in a way that’s not possible right now”.
Big Group CEO Nick Scott added: “With Big Group’s heritage in music, being able to help develop the Dancestar brand on a global scale at such an important time for the electronic music industry is an exciting prospect”.
So, that’s yet another music industry awards ceremony to add to the list.
