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Business News Digital Labels & Publishers
Decca announce scheme to get OAPs downloading music
By CMU Editorial | Published on Friday 21 May 2010
While teenagers and young adults are able to enjoy the wealth of music available for free online, via lovely sites like The Pirate Bay, the elderly are still stuck paying for CDs. It is a very sorry state of affairs. Luckily, the ninth annual Silver Surfers’ Day intends to redress that balance today.
Okay, maybe they’re not actually going to help old people start using LimeWire, but Digital Unite, which organises the annual programme to get people aged between 50 and 120 online, have teamed up with Decca Records for an event aimed at teaching the ‘elderly’ (I’m sure all you 50 year olds reading this will love me for calling you that) about iTunes and that, the first time digital music has been included in the day’s inventory.
Launching the partnership, 93 year old Vera Lynn recorded a special video to explain the initiative, which you can watch here: www.decca.com/silversurfersday/index.html
For more information on other Silver Surfers’ Day events, take a look at www.silversurfersday.net
