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Business News Deals Digital
Deezer announces partnership with Brazilian video streaming platform
By Chris Cooke | Published on Thursday 22 April 2021
Deezer has announced one of those “strategic partnerships” with Brazilian video streaming platform Globoplay, the video-on-demand service operated by Rio-based media conglom Grupo Globo. As part of the deal Globoplay subscribers will get a year’s access to the Deezer music service for free.
The two companies say that the “get some Deezer action for free” scheme is “the first step in a broader strategic partnership that will cover marketing, content and technology. The next steps of the partnership will bring Brazilian viewers a number of new exclusive original content initiatives. The two companies are also exploring plans for deeper integration between video and audio entertainment”. Lovely stuff.
Says Director Of Digital Products And Services at Globo, Erick Brêtas: “We admire Deezer for their innovative spirit, ability to build and support music communities around the world and for their simple and user-friendly state of the art platform. We’re pleased to have Deezer as one of our selected partners and we are convinced that users will see the incredible value in twelve free months of premium music”.
Adds CCO at Deezer, Laurence Miall-d’Aout: “Globoplay is the leading video entertainment brand in Brazil and millions of people enjoy video content on its platform every day. Deezer and Globoplay’s brands and ethos are closely aligned and [we] look forward to bringing Brazilian consumers a diverse and powerful entertainment experience”.
