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Depeche Mode give fans extra content via iTunes

By | Published on Wednesday 25 February 2009

Depeche Mode have become the first band to use the new iTunes Pass system when releasing an album. Going live in the US yesterday, a payment of $18.99 gets fans the band’s new single, ‘Wrong’, and the Black Light Odyssey dub remix of new track ‘Oh Well’, as well as the new album when it’s released on 21 Apr and all manner of other exclusive tracks and videos over the next 15 weeks, all downloaded automatically into their iTunes libraries as they become available.

Says Ronn Werre, President of Music Services for EMI Music, parent company of Depeche Mode’s label, Mute: “As we work to better understand music consumers and help create stronger connections between fans and artists, we are pleased to work with Apple and Depeche Mode to kick off iTunes Pass. We think it’s a great new platform that will change the way artists engage with their audiences and also a powerful new way for us to build value for our artists’ music. And with iTunes Pass, Depeche Mode are once again demonstrating that they are true trailblazers and innovators when it comes to creating amazing music and connecting with their fans”.

Eddy Cue, Apple’s Vice President of Internet Services added: “iTunes Pass is a great way for artists to give exclusive music and video, on their own schedule, directly to their fans. iTunes customers are going to love getting additional content directly from their favourite artists right when they make it available”.

Then the band’s manager, Jonathan Kessler chipped in, saying: “The relationship between Depeche Mode and their fans has always been our top priority. We are thrilled to be the first to participate with Apple in giving fans the kind of deep musical experience they expect from Depeche Mode”.

UK fans can pre-order a deluxe version of the album (here), which comes with five bonus tracks and two videos. But at the moment the full iTunes Pass experience is unavailable over here.