Artist News

‘Despacito’ now most streamed track in history

By | Published on Wednesday 19 July 2017

Luis Fonsi and Daddy Yankee’s ‘Despacito’ – released at the start of the year – is now officially the most streamed track of all time, according to the Universal Music label that put it out. And it should know.

If you include the remix featuring that Justin Bieber chap, the track has been streamed over 4.6 billion times across all the leading streaming platforms. Think of that, 4.6 billion times! You know what that means? No, me neither. But you like these ‘most streamed ever’ stats don’t you? Admit it, you do. You live for stats like this. So have this one on us. For free. We’re so good to you guys.

“Streaming is a connector for audiences worldwide and it has helped my music reach every corner of the planet”, declares Fonsi. “It is truly an honour that ‘Despacito’ is now the most streamed song in history”.

But what does Universal Music overlord Lucian Grainge reckon about all this, that’s what we all want to know isn’t it? Well, we got the knight himself on the phone, direct from his castle, and this is what he boomed forth: “Luis Fonsi already had the undisputed, biggest song of the year – and now he’s setting even bigger records”.

Good start, good start. Now say something about a song mainly in Spanish breaking this kind of record. “Streaming has opened up the possibility of a song with a different beat, from a different culture and in a different language to become a juggernaut of success around the world”, says Grainge. “My congratulations to Luis Fonsi, Daddy Yankee and Justin Bieber, as well as everyone at Universal Music Latin Entertainment, Republic Records and Def Jam, on this tremendous accomplishment”.

Tremendous indeed.



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