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Media
Digital stations do well in RAJARs
By CMU Editorial | Published on Friday 14 May 2010
6music wasn’t the only digital radio station to have a good RAJAR week.
As previously reported, the doomed BBC digital station saw its audience grow by 50% in the latest set of official radio listening figures. But NME Radio, Absolute Classic Rock and Jazz FM, all digital-only stations, also all saw their listening figures rise, by 16.5%, 37.1% and 15.4% respectively.
Back at the BBC, digital stations Radio 7 and 1Xtra also saw their audiences rise, though the Asian Network – the other digital only service facing closure – suffered a slight decline.
The Digital Audio Broadcasting network, which is still struggling to go properly mainstream, nevertheless accounts for the majority of this increased digital radio listening, as opposed to internet listening or accessing digital stations via the telly. Which is good news for those charged with the task of turning us all over to DAB by 2015.
