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Direct-to-fan in the spotlight at final CMU Insights seminar of the year

By | Published on Friday 19 October 2018

Music Marketing

The CMU Insights seminar series ‘Building A Fanbase & Fan Business’ finishes on Monday with a session focused on the direct-to-fan relationship.

The two hour seminar looks at how social and direct-to-fan tools – and the data they generate – should be used to inform an artist’s business. It then provides tips on building and developing a direct-to-fan artist store and considers how the artist’s business partners may be involved in that D2F activity.

Says CMU Insights MD and course leader Chris Cooke: “For all the talk about downloading and streaming, arguably the single biggest impact the rise of digital has had on the music industry is that artists can now easily connect and talk directly to their core fanbase. This wasn’t possible in the CD era. This direct connection is hugely powerful and the industry is still getting to grips with how to capitalise on it. We look at current best practice in this seminar”.

The ‘Building A Direct-To-Fan Business’ seminar takes place at the London HQ of Lewis Silkin on Monday at 6.30pm. Tickets are just £49.99 including VAT and booking fee and are available here.

Although this is the final CMU Insights seminar of the year, there are still a number of CMU-led sessions to come for members of the BPI and MMF. The next edition of the MMF’s all new ‘Mechanics Of Music Management’ training programme puts the spotlight on music rights, providing a basic overview of how copyright works, and a guide to how music rights make money in 2018. The ‘Mechanics Of Music Management’ sessions take place at PPL HQ every other Tuesday at 6pm – info here.

And finally, don’t forget CMU:DIY teams up once again with the Featured Artists Coalition this Sunday, 21 Oct, to present another edition of the Artist:Entrepreneur Day in Manchester. Artist entrepreneurs Roxanne De Bastion, Lisbee Stainton and Jack Gourlay will open up their individual artist businesses, and talk to a number of industry guests. Plus Graham Massey will be in conversation with John Robb talking about his career in music. Click here for more info.