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Distiller launches new VR division

By | Published on Thursday 4 August 2022

The Distiller Music Group has announced the launch of a new division focused on all those virtual reality fun times we keep being promised.

Launching this new strand to the business, the music firm notes how it already regularly films sessions from artists via its Distiller TV YouTube channel, and adds that it now plans to “film future sessions in 3D VR” having “trialled the technology with acclaimed up and coming artists Cassyette and China Bears”.

“As well as the obvious benefits of a wholly immersive experience for the viewer, which will bring them closer than ever before to their favourite artists”, the company adds, “this new format allows the use of cutting edge spatial audio in adventurous locations”.

The new VR division will be run by Distiller’s Production And Channel Manager Phil Parsons, who says: “The pandemic has allowed us the time and space to properly assess our ambitions for music TV and how we could progress our existing activities while reaching a wider, global audience”.

“Opportunities are expanding exponentially within the VR space and with limited music content currently available we felt this was the right time to take the leap into this new and exciting world”, he goes on. “We aim to be at the forefront of this technological movement and provide some of the best quality music content available. We are also developing our own Distiller TV virtual reality platform, more details of which we will announce in due course”.

Meanwhile Distiller Music Group Founder Sam Dyson adds: “I have long been interested in VR and how it could be used in the music space. In Phil I have the perfect collaborator who can help me realise my vision for creating engaging, immersive VR TV experiences for artists and their fans”.