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DJ Envy agrees to drop Carchella name following legal action from Coachella
By Andy Malt | Published on Tuesday 5 October 2021
DJ Envy has agreed to stop hosting car exhibition events called Carchella, after organisers of the Coachella festival said he was infringing on their trademarks. So that’s nice of him. I mean, the restraining order Coachella was granted probably helped. That was only temporary though, and this commitment from DJ Envy himself is permanent. Maybe.
Coachella went legal against Carchella last week, after a cease and desist letter was ignored. Organised by US radio presenter DJ Envy – real name RaaShaun Casey – two Carchella events have already been held this year in Atlanta and Atlantic City. The third is set to take place later this month in Detroit, followed by another in Miami in December.
The lawsuit stated that the Carchella events employed not only a similar name to Coachella, but also used similar logos, and their mix of car exhibitions and hip hop music has significant crossover with the festival too – Coachella having hosted a BMW exhibition in 2017 and Hyundai shows in 2011 and 2012. This was resulting in “confusion, mistake and deception” to the public, who could easily assume some affiliation between the two events, the music festival claimed.
The day after the lawsuit was filed, the two sides held a meeting over Zoom, during which DJ Envy and his legal team said that they would not stop using the Carchella name. As a result, Coachella filed for a temporary restraining order, which was granted on Friday, pending a final court decision on the case.
However, according to Law360, now DJ Envy has agreed to stop using the name altogether. Or at least for the time being. It’s not entirely clear if this decision draws the case to a close. Neither side has yet commented.
On social media, what was Carchella Detroit is now being billed as DJ Envy’s Drive Your Dreams Car Show. That’s bit of a mouthful though. Hopefully he can come up with something as snappy as Carchella for future events. Carstonbury, maybe. Or Carapalooza. BonnCARoo?
