And Finally

DJ Fresh would consider Cowell’s DJ Factor show

By | Published on Thursday 31 May 2012

DJ Fresh

Remember that terrible sounding DJ-based talent show Simon Cowell’s Syco company is developing with the US firm owned by Will and Jada Pinkett Smith? Well, DJ Fresh is up for being involved if he gets the call. Though presumably on the basis that the full brief for the in development programme doesn’t sound as terrible as the top line concept.

Asked by Digital Spy if he’d be willing to judge on a show like that, the drum n bass and dubstep producer said: “Yeah, if it meant I could carry across the scepticism of where I’m from – which is something they probably need. If I didn’t really think about it my answer would probably be ‘no’, but the more I’ve thought about it I think I would have a different perspective than the other people on the panel”.

Admitting that many in the dance music community would be cynical about the ability of a ‘DJ Factor’ show to really discover the next big producer or superstar DJ, Fresh, real name Daniel Stein, added: “I think the one thing ‘X-Factor’ has really highlighted is the way music promotion is changing. It’s becoming more about people interacting with something they think they should want. Although you can be sceptical about ‘The X-Factor’ and the people that come out of it, ultimately it’s the public who determines who’s popular and who wins”.