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DJ Semtex name Sony Music UK’s Director Of Artist Development

By | Published on Friday 23 January 2015

Sony Music

DJ Semtex has been announced as Sony Music UK’s new Director Of Artist Development, a role he will formally take up next month.

The DJ, real name John Fairbanks, previously worked for Sony in the late 90s, when he founded the company’s first street team, before moving into a promotions job at Universal/Mercury and working his way up to Senior A&R Executive at Mercury in 2005.

CEO of Sony Music UK (and former Mercury Records chief) Jason Iley said: “Semtex and I have formed an incredibly successful working relationship over the years. He is a multi-talented music professional whose expertise and dedication has made him a brilliant A&R, marketing and promotions executive. Semtex will take up this new role as part of our drive to sign the hottest new talent as well as innovating in the marketing and promotion across all of our artists. He is a key addition to the team and I am delighted to welcome him back to the fold at Sony Music”.

Semtex added: “I’ve been fortunate to work with some of the greatest artists of our time and I’m looking forward to working with Jason Iley again in my new role, in a new era at Sony Music. I feel privileged that everything has come full circle and to be in a position to contribute to a flourishing roster of exciting, genre-defining artists”.



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