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Business News Deals Digital Labels & Publishers
Drip not closing following alliance with Kickstarter
By Chris Cooke | Published on Monday 21 March 2016
Direct-to-fan digital-fan-club platform Drip has wound down its plans to wind down, with the help of Kickstarter. And we’re not talking about some delusional attempt to revive the company through a Kickstarter campaign here. No, the crowdfunding company has bloody well bought the Drip company, providing more of a kick-continue than a kick-start.
The Drip business announced it was planning to wind down its operations last month, with Friday due to be the final day. At the time, the people behind the company said: “At the top of the year we took a hard look at Drip, our future, and the various routes we could take to get there. Between timing, funding, and everything needed to realise this future, we made the decision that now was the time for Drip to come to a conclusion. For now, we’ll be taking this moment to regroup and refocus”.
But there’s no time to regroup or refocus following the announcement on Friday that “Drip is joining Kickstarter today”.
The boss of the crowdfunding set up, Yancey Strickler, wrote in a blog post that: “Many of us at Kickstarter have admired Drip over the years. At heart, we’ve been on similar paths. Strengthening the bonds between artists and audiences, and fostering the conditions for a more vibrant creative culture is at the core of our work at Kickstarter too”.
But how does this change things? That’s what I was wondered. “So how does this change things?” wrote mind-reader Strickler. “In some ways, not at all”, he responded.
Phew. I suppose a commitment to servicing creators is hardcoded into the missions of both Drip and Kickstarter, I then mused, even though that’s a nonsense thing to say. “Our commitment to serving creators is hardcoded into our missions”, Strickler continued, demonstrating we have a common commitment to nonsense. “[And it] continues to guide us”. So, while it’s business as usual, “in other ways, we’re excited to discover where it leads”.
On a more practical level, Drip co-founder Miguel Senquiz will join the Kickstarter team as part of the deal. And however he and Strickler maybe hardcoded, I liked the idea of Drip, so hurrah for Kickstarter stepping in and keeping the whole thing going.
