Business News Industry People Labels & Publishers Live Business

Eat Your Own Years launches record label

By | Published on Friday 18 February 2022

Lucy Pitkethly and Tom Baker - Eat Your Own Ears Recordings

Currently celebrating its 20th anniversary, promoter Eat Your Own Ears has announced that it is launching its own record label. They are calling it Eat Your Own Ears Recordings, you know, to avoid confusion.

The label will be run by EYOE co-founder Tom Baker and promoter Lucy Pitkethly in partnership with Universal’s Virgin Music Label & Artist Services, and its first announced release is a compilation of unreleased tracks by artists that EYOE has championed over the last two decades, including Four Tet, Metronomy, Neneh Cherry and Caribou.

“I’ve always had an interest in starting a label but just never managed to find the time or head space to actually work out how to go about it”, says Baker. “After a chance meeting with an artist manager friend while running along the canal in Hackney Marshes, I was introduced to the legendary Jim Chancellor, MD of Virgin Music and also Fiction Records, [and] after a fair few lockdown Zooms, Eat Your Own Ears Recordings was born”.

On that compilation, he goes on: “It’s important to us that we continue to celebrate our musical eclecticism that we hope to bring to Eat Your Own Ears Recordings, and [the compilation] is very much in keeping with the diverse roster of artists we promote and have promoted over the years. It will be a mix of exclusive new tracks, unreleased tracks, and tracks from artists on the EYOE roster past, present, and future”.

Pitkethly adds: “Having worked in live music at Eat Your Own Ears for the last twelve years, the recording side of the industry was always something that I wanted to explore. So when Tom asked if I’d like to be involved in setting up a label for EYOE I jumped at the chance. Discovering new music has always been a big passion of mine, whether it’s brand new acts or forgotten gems, so I’m really looking forward to working with Tom to release some exciting music”.

The aforementioned Jim Chancellor also says: “Virgin Music are delighted to have the esteemed promoter Eat Your Own Ears join our ranks. Tom, Lucy and the team have always had exceptional taste, and now they have an outlet for recorded music”.

They sure do. Beyond the compilation, more news about the company’s first full on signing, Bloodmoon, is set to arrive next week.